Gene Messer Ford of Amarillo

3400 Soncy Street
Directions Amarillo, TX 79119

  • Main: (806) 467-5500
  • Schedule Service: (806) 467-5522
  • Sales: (888) 895-4235
  • Collision: (866) 371-4708


2018 Ford Focus RS Finishes Generation With Impressive Limited Edition


After two model years, the 2018 Ford Focus RS will mark the last of the current generation. But that doesn’t mean it’s going away entirely. When the new Focus family arrives in 2019, a new RS will come with it. How it can build on the current model’s near flawless powertrain and driving character remains to be seen, but as a proper send off, Ford is giving the RS the limited edition treatment.

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2018 Ford F-150 Raises the Class Leading Bar Yet Again, Adds Turbodiesel


Ever since the current generation of the Ford F-150 debuted, drivers have been clamoring for a light-duty diesel option. For the 2018 model year, it will arrive in the form of a Power Stroke turbodiesel V6 mated to the new ten-speed automatic transmission. Accompanied by a host of other powertrain and transmission changes, it’s said to elevate the half-tonner to class-leading towing and gas mileage.

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Capability, Convenience, Customization Are Some of the Reasons to Own the 2017 Ford F-150


There’s a lot more to the 2017 Ford F-150 than its 40 years as America’s favorite pickup, its laundry list of awards, or even Autotrader’s five reasons to buy one. True, the Blue Oval has fitted this pickup with the best its engineers can come up with, and it shows. Yet if you really want to understand why the new F-150 is the definition of Ford Tough, look to the details.

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Two Years In, Ford Performance is Still All About Beast Mode

The Blue Oval has always offered a healthy helping of sporty hatches and coupes for the adrenaline junkies out there, but it wasn’t until 2015 that they folded them into its own division known as Ford Performance. Now, two years since its inception, this exciting lineup consists of six impressive models ranging from versions of the Fiesta to the beastly Raptor and all-new GT.

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2017 Ford Explorer is a Favorite Among Shoppers and Staffers Alike

What do we here at Gene Messer Ford of Amarillo enjoy about our resident full-size SUV, the 2017 Explorer?

Well, in a word ... everything. We feel our esteemed American automaker scored a real slam-dunk with this one.

And we think you're sure to see just what we mean by the end of today's post.

Though we've love for every one of the Explorer's engine options, we must nonetheless confess: the mid-level 2.3-liter turbocharged four-cylinder may well be our pick of the pack!

Optional on the Base and XLT trims, this turbo-four makes a meaty 280…

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“Go Further” With the Premium 2017 Ford Explorer Platinum

Even in its most basic form, the upscale qualities of the Ford Explorer are hard to match. It has an eye-catching exterior design that says “tough” without giving into the boxier looks of other midsize SUVs, and an interior that can comfortably seat seven, and accommodate plenty of cargo. But if you’re the type who wants a more plush experience, the Platinum trim is the way to go.

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The 2017 Ford Transit Connect Connects You

Ready for the leap into entrepreneurship, small business or the flexibility to do both? The 2017 Ford Transit Connect provides your new start up venture with the legitimacy of the most forward light utility vehicle available. This vehicle is a standard in the industry because it is thoughtful in its design with you and the things that you need to be successful in mind. This vehicle can easily manage your growth and match your potential.

The 2017 Transit Connect features a conversion capability that allows the Transit to also manage the growing needs of your family. That's right, your…
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