New Looks Highlight the 2018 Ford F-150


At Gene Messer Ford of Amarillo, it should come to the surprise of nobody that the F-150 is always highly sought after here in our showroom. The 2018 edition of the vehicle is coming soon, and with it, we're going to see a lot of new features, and added capability, which is going to make the pickup truck even more appealing to those who are searching for a new, reliable ride.


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Ford Earns Praise from J.D. Power Study


At Gene Messer Ford of Amarillo, we always tout the quality of our new Ford lineup, and make sure you know that each of the vehicles here in our showroom are always getting recognition. Some recent accolades that have been in favor of Ford include the 2017 Initial Quality Study from J.D. Power with Ford landing its highest ever brand ranking.


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Ford Focus Has Many Benefits Over the Elantra in Amarillo


At Gene Messer Ford of Amarillo, drivers know that there are lots of choices in our lineup, and outside our showroom doors from other brands. We always believe the Ford comes out on top, and it's not because we're a Ford dealership, but because we can back it up with many examples. Take for instance the Ford Focus. This is a vehicle that is highly popular, and provides many with reliable and efficient transport. So, put it up against a competitor, and you'll not only see those qualities, but many more.


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2018 Ford Focus RS Finishes Generation With Impressive Limited Edition


After two model years, the 2018 Ford Focus RS will mark the last of the current generation. But that doesn’t mean it’s going away entirely. When the new Focus family arrives in 2019, a new RS will come with it. How it can build on the current model’s near flawless powertrain and driving character remains to be seen, but as a proper send off, Ford is giving the RS the limited edition treatment.

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2018 Ford F-150 Raises the Class Leading Bar Yet Again, Adds Turbodiesel


Ever since the current generation of the Ford F-150 debuted, drivers have been clamoring for a light-duty diesel option. For the 2018 model year, it will arrive in the form of a Power Stroke turbodiesel V6 mated to the new ten-speed automatic transmission. Accompanied by a host of other powertrain and transmission changes, it’s said to elevate the half-tonner to class-leading towing and gas mileage.

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Capability, Convenience, Customization Are Some of the Reasons to Own the 2017 Ford F-150


There’s a lot more to the 2017 Ford F-150 than its 40 years as America’s favorite pickup, its laundry list of awards, or even Autotrader’s five reasons to buy one. True, the Blue Oval has fitted this pickup with the best its engineers can come up with, and it shows. Yet if you really want to understand why the new F-150 is the definition of Ford Tough, look to the details.

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Two Years In, Ford Performance is Still All About Beast Mode

The Blue Oval has always offered a healthy helping of sporty hatches and coupes for the adrenaline junkies out there, but it wasn’t until 2015 that they folded them into its own division known as Ford Performance. Now, two years since its inception, this exciting lineup consists of six impressive models ranging from versions of the Fiesta to the beastly Raptor and all-new GT.

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2017 Ford Explorer is a Favorite Among Shoppers and Staffers Alike

What do we here at Gene Messer Ford of Amarillo enjoy about our resident full-size SUV, the 2017 Explorer?

Well, in a word ... everything. We feel our esteemed American automaker scored a real slam-dunk with this one.

And we think you're sure to see just what we mean by the end of today's post.

Though we've love for every one of the Explorer's engine options, we must nonetheless confess: the mid-level 2.3-liter turbocharged four-cylinder may well be our pick of the pack!

Optional on the Base and XLT trims, this turbo-four makes a meaty 280…

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“Go Further” With the Premium 2017 Ford Explorer Platinum

Even in its most basic form, the upscale qualities of the Ford Explorer are hard to match. It has an eye-catching exterior design that says “tough” without giving into the boxier looks of other midsize SUVs, and an interior that can comfortably seat seven, and accommodate plenty of cargo. But if you’re the type who wants a more plush experience, the Platinum trim is the way to go.

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